Why Tata Sky Changed to Tata Play, Did Tata Sky Change To Tata Play?

Why Tata Sky Changed to Tata Play: Tata Sky, the company that began operations in 2004, was founded as an 80:20 joint venture between Tata Sons and 21st Century Fox. If you are wondering why Tata Sky changed to Tata Play, we are here to help you. Read on to find out why Tata Sky changed to Tata Play, when will the users notice the changes, what is Binge+ Smart set-top box, and more!

by P Nandhini | Updated Jan 28, 2022

Source: Dream DTH

What is Tata Sky?

Tata Sky, the company that began operations in 2004, was founded as an 80:20 joint venture between Tata Sons and 21st Century Fox. Murdoch's Fox then sold its entertainment division to The Walt Disney Company, and its ownership in the company was transferred to Walt Disney as well. Tata Sky, India's largest direct-to-home (DTH) provider, has announced that after 18 years, it will delete the 'Sky' from its brand name and rename it as 'Tata Play,' as it seeks to extend its television-cum-OTT services. Read on to find out more about the name change and the reasons behind it.

Tata Sky Name Change to Tata Play

After more than 15 years in business, Tata Sky has decided that it will change its name to Tata Play. The Tata Play Netflix combo bundles will begin at Rs 399 per month on January 27 and will be marketed in national markets by Bollywood celebrities Kareena Kapoor Khan and Saif Ali Khan. The company, which professes to have millions of clients, that its business now includes fiber-to-home broadband and Binge services in addition to DTH. The company's larger variety of products and services is reflected in the new name. Tata Sky now has 19 million active subscribers and 23 million connections.

The company has also announced that it would add Netflix support, which will be a huge relief for its users. Customers won't have to look for alternative ways to stream Netflix anymore, as the popular OTT programme will be available starting from January 27. Most popular video streaming apps, including Amazon Prime, Disney+ Hotstar, Voot, and others, are currently supported by the service.

In addition, people who have a Tata Sky connection at home but haven't recharged in a long time will receive free reconnection assistance from the firm. It's also getting rid of the Rs 175 service visit fee.

Why Tata Sky Changed to Tata Play

It mentioned in a statement: Tata Play and the rebranding is “an inclusive and scalable identity that will accelerate the forward momentum of the company and aid further diversification into allied businesses,”

The Chief Communications Officer, Tata Play Ltd, Anurag Kumar said: “The Tata Play brandmark and play mark takes inspiration from the “Tata” mark - borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. The word “Play” adds youthfulness, ease & simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you Fun, Personalisation, Flexibility, Freedom, Quality, Innovation and Connection. With Tata Play, you Play Better. And entertainment becomes aur bhi Jingalala”

When will the Users Notice the Changes?

Beginning yesterday, January 27, 2022, users will notice the modifications.

Users who subscribe to the Tata Play Netflix combo packs will also be able to watch Netflix on their TV via the Tata Play Binge+ Smart set top box, as well as on any device of their choice, such as Smart TVs, streaming devices, smartphones, and PCs. Material from Disney+ Hotstar, Eros Now, and SonyLIV, among others, is already available. In 2018, the network partnered with Netflix to distribute content to its subscribers, although the service was never made available to Tata Play Binge+ subscribers, despite rival Airtel Digital TV's Xstream set-top box users having access to Netflix since the beginning.

What is a Binge+Smart set-top Box?

Without the OTT apps, the Binge+ Smart set-top box costs Rs 2,499 in India. It has 2GB of RAM and 8GB of storage, allowing you to record up to 25 hours of video, as well as a built-in Chromecast, voice search remote, and a 1080p Full HD+ quality. Users can also use the set-top box to browse standard TV channels and apps from the Google Play store.

The subscription also includes access to OTT services like as Disney+Hotstar, Amazon Prime Video, Zee5, and ErosNow for Rs 299 per month. If the customer already has an OTT service subscription, they may simply log in and enjoy it.

What does Harish Nagpal Say about the Name Change?

Harit Nagpal, MD & CEO of Tata Play said: "While we originally started as a DTH company, we have now fully transformed into a content distribution company. As the needs of a small base of customers were changing, and they were consuming content on OTT platforms, we wanted to create a platform and provide them with a unified experience. So, we launched Binge. We also offer a niche broadband business,"

“We also welcome Netflix to our family. Plus, we are making service visits free for all customers starting today, and our de-active DTH customers can continue to recharge and get restarted on the platform with no re-connection charges. The name Tata Play thus signifies our expanded range of product and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families,” He added.

He also mentioned: “I firmly believe that it’s one thing to own content, quite another to make it accessible. Distribution is what makes content easily discoverable for the masses, consumed, and talked about. Our DTH business has a sizeable market share and we’ll continue our endeavour to expand the TV viewing universe. Our Broadband business with 100 per cent fiber network provides impressive speeds, and that’s why we renamed it to Tata Play Fiber,”

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Why Tata Sky Changed to Tata Play - FAQs

1. When did Tata Sky begin?

Tata Sky, the company that began operations in 2004, was founded as an 80:20 joint venture between Tata Sons and 21st Century Fox.

2. Is Tata Sky changing to Tata Play?

Tata Sky, India's largest direct-to-home (DTH) provider, has announced that after 18 years, it will delete the 'Sky' from its brand name and rename it as 'Tata Play,' as it seeks to extend its television-cum-OTT services.

3. When did Tata Play services begin?

The Tata Play Netflix combo bundles will begin at Rs 399 per month on January 27 and will be marketed in national markets by Bollywood celebrities Kareena Kapoor Khan and Saif Ali Khan.

4. How many active subscribers does Tata Sky have?

Tata Sky now has 19 million active subscribers and 23 million connections.

5. What does the word "Play" indicate in Tata Play?

The word “Play” adds youthfulness, ease & simplicity to an already trusted brand.

6. Is Tata Play s a Joint Venture?

It was founded as an 80:20 joint venture between Tata Sons and 21st Century Fox.

7. Is Tata Sky name changed?

Yes, Tata Sky Name is changed to Tata Play.