Are Morphe Stores Closing? Which Morphe Stores Are Closing?
Are Morphe Stores Closing? Morphe is a Los Angeles cosmetics and beauty manufacturer founded in 2008. Are Morphe Stores Closing is the question that has been wandering the internet. Scroll down and keep reading this article to know Are Morphe Stores Closing? And more about Morphe Stores.
by Swetha P | Updated Jan 09, 2023
Morphe Stores
Morphe Cosmetics, also known as Morphe Brushes, Morphe Holdings, founded in 2008, is a popular Los Angeles cosmetics and beauty manufacturer. The firm specializes in the digital retail direct-to-consumer dispersal of beauty and personal care products using collaborations with social media influencers. Morphe cut ties with multiple partners after the influencers became involved in controversy. Morphe Holdings announced in August 2019 the company had formed a new partnership with General Atlantic, which would acquire a majority stake. Further terms of the deal were not disclosed; however, Morphe's existing shareholders would remain investors. Official retailers of Morphe include Morphe.com, Morphe stores, Ulta.com, Ulta stores, and direct Online Amazon.com store. These authorized retailers are the only ones to ensure an authentic Morphe product.
Are Morphe Stores Closing?
Former employees claim that Morphe is closing down all U.S retail stores. Morphe announced On January 5, 2023, on social media that all stores in the U.S. would close instantly after facing criticism for employee working conditions and to concentrate more on their digital storefront. The company is a U.S.-based brand known for its reasonable cosmetics and influencer collaborations. It is reported that they are undergoing significant business changes, including shutting down several retail stores across the country. Employees are talking to social media about how they were told their store was closing and how they were only given a 4-day notice period.
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What Morphe Stores Are Closing?
The entirety of Morphe is not closing down; it's only their U.S. retailers. Their tweet mentions this – that all outside U.S. stores will remain open. Even certain select retailers within the U.S. will remain open. But their primary business mode will now shift primely to the online front. Their online store is not going to shut off. Morphe has a good history of collaborating with influencers and famous personas. But beneath its extravagant layoff lies an empty shell. New beauty brands such as Selena Gomez's Rare Beauty, Hailey Bieber's Rhode Skin, and Gwyneth Paltrow's Goop came on the market in 2022. That has added pressure on other high-street makeup stores amid the current post-pandemic economic problems
Source: hitc
Which Morphe Stores Are Closing?
Beauty retailer Morphe confirmed in a tweet on Thursday that it has closed all of its U.S. stores. The brand will now exclusively sell its products online and at select retailers. Morphe has recently faced criticism; one employee told Insider her entire store was fired. Beauty retailer Morphe has confirmed that it's closed its makeup stores in the U.S., effective immediately. The number of stores shutting wasn't revealed.
Source: Yahoo
Are Morphe Stores Closing? FAQs
Morphe announced On January 5, 2023, on social media that all stores in the U.S. would close instantly after facing criticism for employee working conditions and to concentrate more on their digital storefront.
The entirety of Morphe is not closing down; it's only their U.S. retailers. Their tweet mentions this – that all outside U.S. stores will remain open. Even certain select retailers within the U.S. will remain open.
Morphe Cosmetics is closing all U.S. retail stores.
Morphe's founders, the siblings Linda and Chris Tawil, started the company in 2008 as a line of makeup brushes.
Business of Fashion reported that the brand saw sales drop from $500 million in 2020 to $295 million in 2021. Parent company Forma Brands was also reportedly considering filing for Chapter 11 bankruptcy in October. The store closures indicate that sales were continuing to flail.
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