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What Is OTT Platform Full Form? Meaning, List of OTT Platforms

What Is OTT Platform Full Form: “Over The Top” is the abbreviation of OTT. It means to the streaming service that releases the content on the internet. Continue reading this article to know more about What Is Ott Platform Full Form.   

by Rishavanthey Kamalakannan | Updated Dec 04, 2021 11:55 AM

What Is OTT Platform Full Form? Meaning, List of OTT Platforms
Source: Next Big Brand

What Is OTT Platform Full Form?

The Abbreviation of OTT is "Over The Top," and it makes reference to any streaming service that focuses on delivering content over the internet. The service is provided "on top" of some other platform, hence the name. Previously, a user would sign up for a cable subscription, and their cable TV provider would be in charge of the supply and availability of schedule. In the modern world, users can subscribe to services such as Netflix or Spotify and access their content via the internet. The cable company now only provides a communication correlation and has no control over what you consume. This division has far-reaching implications for advertising.

Full Form Of OTT

Youtube was assumed to be the first OTT platform that launched in 2005. After its launch, Google purchased Youtube in 2006. It was the commencement of the audience's access to online content. Nevertheless, the origins of the OTT platform that serves movies can be traced back further. In the United States in the 1990s, there were two companies: Blockbuster and NetFlix. Both of these used to rent out movies on CDs and DVDs. Before this many people used to buy CDs and DVDs from shops. Originally, all payments were done manually, but postal services were later added.

OTT

Netflix was launched online as a streaming service in 2007. In between two, I found Netflix to be more customer-focused. They simplified things and made their interface more user-friendly for customers. Blockbuster, too, began with a streaming platform. However, their service and features were never user-friendly. The main reason Netflix became the market leader in video-on-demand services was that it was highly technological sound. Furthermore, they have repeatedly innovated and produced better and much more user-friendly platforms.

What Are The OTT Platforms?

  • Netflix

  • Disney+ Hotstar OTT Platform

  • Amazon Prime Video

  • Sony Liv

  • Zee5

  • Voot

  • MX Player

  • ALTBalaji

  • BIGFlix

  • Ullu App

  • Sun NXT

  • Youtube Premium

  • TVF Play

  • EROS Now

  • Jio Cinema

  • Airtel Xstream

  • Shemaroo

  • Viu

  • Discovery Plus

Why To Use The OTT Platform?

Top-Value Content At Low Cost: 

Streaming services are extensively regarded as a more affordable alternative to traditional cable providers. A premium Netflix subscription costs Rs. 499 and Rs. 649 right now, while the basic plan is only Rs. 199 and Rs. 299. Even if you only intend to watch a small portion of the content available, that is a reasonable fee. 

New And Primordial:

In recent decades, OTT providers such as Netflix and Amazon Prime has already begun to produce unique content that is only available through their respective services. HBO Max and Disney+, for example, have exclusive streaming licences for initially televised content. 

Adaptability With Multiple Devices:

For many years, having to watch cable television necessitated the use of a television set. We can now watch OTT content on a variety of devices. Anyone with an account can access the same OTT content via a gaming platform, smartphone, tablet, or smart TV. 

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What Is OTT Platform Full Form - FAQs

1. How many OTT platforms are there?    

There are currently about 40 providers of over–the–top media services (OTT) in India, which distribute streaming media over the Internet. In fiscal year 2018, the OTT market in India was worth ₹2,150 crore (₹21.5 billion, US$303 million as of 2018), and its value grew to ₹35 billion in 2019.

2. Is Netflix an OTT platform?    

Services like Netflix, Hulu or Disney+HotStar are video OTT services, which provide users with a number of programming options, both in terms of a licensed library of TV shows and films, as well as original programming.

3. What are OTT devices?    

An OTT device is any device used to deliver OTT content. OTT devices can be anything from desktop PCs, gaming consoles, or mobile phones to various devices dedicated to video streaming.

4. Which are the biggest OTT platforms in the world?    

Netflix. Netflix is one of the most popular ott platforms. It has over 182 million subscribers from all over the world.

5. Which is the best OTT?  
  • Netflix
  • Amazon Prime
  • Hotstar
  • ALTBalaji
  • Zee 5
  • Voot
  • SonyLIV
  • Viu

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