Microsoft to suspend advertising on Facebook, Instagram: Report
by Maria Thomas
Updated Jun 30, 2020
According to a report in Axios on Tuesday, the Windows maker is concerned about ads running alongside "inappropriate content" such as hate speech and pornography.
The software giant, however, has not announced its participation in the broader ad boycott campaign joined by over 100 brands.
Microsoft had suspended its advertising on Facebook and Instagram in the US in May.
"Microsoft is concerned about where its ads are shown, not Facebook's policies. But the move still means yet another big advertiser is not spending on Facebook right now," said the report citing internal Microsoft posts.
Microsoft was yet to make the move official.
"Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we've subsequently suspended all spending on Facebook/Instagram worldwide," Microsoft CMO Chris Capossela reportedly said in an internal post on enterprise social network Yammer.
"The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August," Capossela added.
Microsoft earlier paused spending on Google's YouTube over similar concerns.
Related Articles
- Optical Illusion Brain Test: If you have Sharp Eyes Find the Number 442 in 20 Secs
- London-based firm Nothing to release its Phone (2)
- Covid will continue to cause mini-waves, not become seasonal yet: Scientists
- Hackers offering crypto accounts for as low as $30 on darknet
- Reddit's new feature to allow users to share its content on other platforms
- Surgical masks can help kids fight respiratory infections: Study
- LinkedIn's new AI feature to write messages to hiring team
- Microsoft introduces Xbox Game Pass' new Friend Referral programme
- Disbursed over Rs 31 cr in claims to delivery partners in FY22-23: Swiggy
- India emerging as favourable destination for clinical trials: Report