Is Hooters Shutting Down And Rebranding? Is Hooters Rebranding?

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by Pooja | Updated Dec 29, 2022

Source: Twitter

Is Hooters Shutting Down And Rebranding?

False reports claim that Hooters will rebrand and close restaurants in 2022.

According to a number of sources, Hooters will rebrand and close its restaurants in 2022. The chain, however, has found the statements to be completely false.

Numerous media publications have reported that Hooters is closing stores as a result of millennials' shifting preferences, but these reports are false rumors. Here is what Hooters had to say about the hoax and how it relates to a 2017 news article.

Hooters Rebranding And Shutting Down

Hooters shutdown rumors have spread over Twitter. Hooters is a well-known restaurant chain. Many people expressed sorrow that the restaurant known for its scantily dressed waitresses was closing. However, their management has stated that the rumors are false and that they will stay.

On Wednesday, Hooters' decision to close several of their locations nationwide and rebrand caused a Twitter frenzy. The restaurant chain has become extremely well-known for its waitresses, who are frequently spotted wearing low-cut tops and short shorts.

Is Hooters Rebranding?

The restaurant business has no intentions to close down or change its image, according to Stephen Brown, a spokesperson for the food chain. He stated: “There is no validity to this story. Guests are enjoying this week’s televised sports events at our restaurants across the country and around the world in record numbers, accompanied by craveable menu items, cold beer and iconic hospitality. Our concept is here to stay.”

They denied rumors that they would be closing down and rebranding, and on twitter It was said: “This is the fakest news that has ever newsed.”

Image Source: Twitter

Hooters Shutting Down Rumor In 2017

The fake reports were based on a 2017 Business Insider article that claimed the business has long-standing difficulties attracting millennial customers.

According to the report, sales at Hooters restaurants decreased by 7% between 2012 and 2016.

Even though it wasn't mentioned in the article, a study revealed that millennials were less interested in breasts than their elders were.

The report also mentioned that the restaurant had updated its interior design and food "in an effort to draw in younger customers and female customers."

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