Instagram to remove shopping tab from home feed in Feb - San Francisco News

Moreover, the button to create a new post will move down, reports The Verge.

However, the Reels tab, which is currently present in the front and centre on the navigation bar, will replace the Shop tab.

The company also said that shopping will still be a part of the platform even without its shortcut on the home feed.

"You will still be able to set up and run your shop on Instagram as we continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more," the company said in its support page.

In September last year, the company had started testing a main feed without a shopping button and said it wanted to "simplify Instagram experience" for users, the report said.

Meanwhile, last month, Meta had introduced new sharing features including 'Notes' on Instagram, that would help users to feel closer to the people they care about.