Fynd makes shopping easier with AR-based solution
by Maria Thomas
Updated Jun 15, 2020
With GlamAR, consumers can discover and experiment with products in real-time by using smartphone cameras.
The screen acts as a mirror, reflecting their selection of shades and products from the brand's collection.
The makeup shades are personalised based on the individual's facial features and skin tone.
"With GlamAR, consumers can discover products and virtually try them before they purchase. This launch is another milestone in our vision to enable retail businesses to focus on consumer-centric goals while accelerating growth," Farooq Adam, Cofounder, Fynd said in a statement.
GlamAR currently supports a wide range of categories from makeup and hair colour to coloured eye lenses and safety masks. In the coming months, Fynd plans to develop new partnerships and expand into product categories such as jewellery, watches and eyewear, etc.
Related Articles
- Optical Illusion Brain Test: If you have Sharp Eyes Find the Number 442 in 20 Secs
- London-based firm Nothing to release its Phone (2)
- Covid will continue to cause mini-waves, not become seasonal yet: Scientists
- Hackers offering crypto accounts for as low as $30 on darknet
- Reddit's new feature to allow users to share its content on other platforms
- Surgical masks can help kids fight respiratory infections: Study
- LinkedIn's new AI feature to write messages to hiring team
- Microsoft introduces Xbox Game Pass' new Friend Referral programme
- Disbursed over Rs 31 cr in claims to delivery partners in FY22-23: Swiggy
- India emerging as favourable destination for clinical trials: Report