Blackout Day 2020 - Know everything about Blackout Day, Blackout Campaign & Quotes

Blackout Day 2020 is observed on 7 July to is observed to encourage all Black people to not spend any money on the day with the hope to get attention and resolve to police brutality and racism towards Black people. The day encourages the posting of content that was created by and features Black people. Read the article to get more information about Blackout Day, History, Blackout Campaign, & Quotes.

Sheena | Updated Jul 09, 2020 10:22 AM

Blackout Day 2020 - Know everything about Blackout Day, Blackout Campaign & Quotes

Blackout Day 2020

Blackout Day is observed on 7 July 2020. On Blackout Day, the Black Americans showcase their combined economic might by refusing to spend any money on anything at all. People who wants to buy something are encouraged to spend their money at a Black-owned business on this Day.

Blackout Day 2020 commemorates the wake of protests against police brutality and renewed attention to the nation’s racial wealth gap.According to Neilsen Study, Black Americans spent over $1.3 trillion on consumer goods in the year 2018. While In 1990, it was $320 billion. It also stated that between the year 2000-2018, Black buying power rose 114%.

What is the History of Blackout Day?

Blackout Day was initiated by activist Calvin Martyr. The day was established to mark the Montgomery bus boycott of 1955. During that period Black Alabamans were legally required to sit at the back of city buses refused to pay to ride them until they were allowed to sit wherever they wanted. Blackout Day is a day of solidarity in the United States of America where not a single Black person in America spends a dollar’ outside of businesses owned by Black people.

On May 2020, Calvin Martyr introduced the idea of observing Blackout campaign on social media back after the killing of Ahmaud Arbery in Georgia, and the police shooting of Breonna Taylor in Louisville. These two incidents happened about a month before the death of George Floyd, in May 2020. Starting the Blackout Tuesday campaign, Calvin Martyr stated "the only way we're going to get change is when they fear hurting us like we fear hurting them." He promoted the campaign after raising the idea in a video that has been shared thousands of times on Facebook, Instagram, and Twitter.

Blackout Tuesday campaign

Blackout Tuesday campaign was launched in the wake of the police killing of George Floyd in Minneapolis on 25 May 2020. The unarmed black man was killed by Derek Chauvin, a police officer. Chauvin pressed his knee into Mr. Floyd's neck until he died while other police officers watched. Immediately after the launch of the campaign, countless Instagram users joined the campaign.
One can join the campaign by:

  • Posting a black colour square picture on their social media account

  • The participant should mute their account for the day

  • They should educate themselves on the Black Lives Matter Movement. 

Black Lives Matter Movement is aimed to eliminate white supremacy & create local power to interfere in violence caused to the Black communities by the state and vigilantes.

Blackout Day aims to force companies to end racist policies and practices that have caused more harm to the Black people. This initiative has garnered tons of support on social media. 

How is Blackout Day observed?

On Blackout Day, many Black Americans participated in the one-day spending stoppage. On this day, the Black Americans did not open their wallet. It was part of a larger effort aimed at highlighting how the Black dollar powers the U.S. economy and how the US would be a very different place if Black consumers aren't participating. To observe the day:

  • Many black athletes and celebrities have used social media to bring wider attention to Blackout Day. The celebrities include singer Rihanna, Cleveland Cavaliers center Tristan Thompson and rapper Cardi B.

  • As a mark of observation, some African-Americans didn't spend money on 7th July and others instead patronized Black-owned businesses. 

  • The black people have contributed, and continue to contribute, to Black-owned businesses nationwide.  

  • Major companies & brands like Proctor & Gamble, Cisco Systems have publicly announced their support of the Blackout campaign.

Black People - Quotes

“I hate racial discrimination most intensely and all its manifestations. I have fought all my life; I fight now, and will do so until the end of my days. Even although I now happen to be tried by one, whose opinion I hold in high esteem, I detest most.” ― Nelson Mandela

“At this moment, then, the Negroes must begin to do the very thing which they have been taught that they cannot do.” ― Carter G. Woodson

“In the future, as in the present, as in the past, black people will build many new worlds. This is true. I will make it so. And you will help me.” ― N.K. Jemisin

“Sentiments that glorify humanity know no racial distinction.” ― Abhijit Naskar, We Are All Black: A Treatise on Racism

“In the biological sense, race does not exist.” ― Abhijit Naskar, We Are All Black: A Treatise on Racism

“Me being black. It doesn't mean I only qualify to be shoot at, arrested or to be killed. There are more certificates I deserve , rather than death certificate. Why is it a crime for me to live?” ― De philosopher DJ Kyos

“At the heart of racism is the religious assertion that God made a creative mistake when He brought some people into being" ― Friedrich Otto Hertz 

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Blackout Day - FAQ

1. How did George Floyd die?

George Floyd, 46, died after Derek Chauvin, a white policeman, knelt on his neck for nearly nine minutes on 25 May 2020. This has reignited the explosive issue of police brutality against African Americans five months before a presidential election.

2. What is the blackout movement?

Blackout Day 2020 movement is initiated to encourage the Balck people and supporters to use 'economic power' to fight racial injustice. The social media campaign aims to promote a nationwide boycott on July 7th. It is quickly gaining steam after the death of George Floyd.

3. How is the term Negro coined?

The terms black and Negro were coined to dehumanize people from the African continent to serve the imperialist and the colonial agendas of Europe and the United States.

4. When did the Montgomery bus boycott happen?

The Montgomery Bus Boycott was a civil rights protest that took place from December 5, 1955, to December 20, 1956. It happened during the period when African Americans were refused to ride city buses in Montgomery, Alabama. They protested segregated seating and is regarded as the first large-scale US demonstration against segregation.